Changes in the Buying Behavior Patterns of Smoker University Youth in Terms of tobacco Types in Light of the Rising Prices

International Journal of Agriculture & Environmental Science

© 2020 by SSRG - IJAES Journal

Volume 7 Issue 5

Year of Publication : 2020

Authors : Dr. Ghaith Amin Ali, En. Raghad moez Aldeen Ismael

10.14445/23942568/IJAES-V7I5P111

How to Cite?

Dr. Ghaith Amin Ali, En. Raghad moez Aldeen Ismael, "Changes in the Buying Behavior Patterns of Smoker University Youth in Terms of tobacco Types in Light of the Rising Prices," SSRG International Journal of Agriculture & Environmental Science, vol. 7,  no. 5, pp. 72-79, 2020. Crossref, https://doi.org/10.14445/23942568/IJAES-V7I5P111

Abstract:

The descriptive analysis approach was used to study the change in university smokers' buying behavior patterns regarding types of tobacco in light of the rising prices. A random sample of 100 university students was selected from Tishreen University – Lattakia. After analyzing the data, the study revealed an influence on the consumer's gender and income level on their buying behavior regarding the method of smoking used (cigarettes, Narghile). As well as in terms of the average monthly expenditure on the purchase of tobacco of all kinds.
There is also an effect of the consumer's income level on their buying behavior in terms of buying and smoking imported foreign cigarettes, and it has also shown that there is an effect of the consumer's family status on their buying behavior in terms of their average monthly spending on buying tobacco of all kinds.
Results showed that 92% of the study sample confirmed that their buying behavior was affected by the increase in tobacco prices. Therefore they deliberately changed their behavior patterns to counter this increase. In comparison, 50% of those chose to reduce smoking, only 8.7% decided to quit
smoking altogether, while That 41.3% chose to switch to less expensive tobacco as a solution to cope with the rising prices.

Keywords:

Buying behavior, marketing, price hikes, cigarettes, tobacco

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