Synergy between Conventional Television Broadcasting in Nigeria and the New Media in the Era of Digitization

International Journal of Communication and Media Science

© 2016 by SSRG - IJCMS Journal

Volume 3 Issue 1

Year of Publication : 2016

Authors : Ajayi Olaide, Chioma Patricia E., Evboren Bisola, Falana Olanrewaju and LAWAL Adekunbi

10.14445/2349641X/IJCMS-V3I1P101

How to Cite?

Ajayi Olaide, Chioma Patricia E., Evboren Bisola, Falana Olanrewaju and LAWAL Adekunbi, "Synergy between Conventional Television Broadcasting in Nigeria and the New Media in the Era of Digitization," SSRG International Journal of Communication and Media Science, vol. 3,  no. 1, pp. 1-5, 2016. Crossref, https://doi.org/10.14445/2349641X/IJCMS-V3I1P101

Abstract:

Digitization in broadcasting has become a major agenda for broadcast industries world over. The International Telecommunication Union (ITU) recommending the need for this innovation in broadcasting in order to foster development in the face of an evolving information technology era. Although ITU set a 2015 timeline, the year 2020 has been proposed as the feasible date for the digitization of her broadcast industry. With reference to television broadcasting, this paper presents an overview of the concept of digitization in broadcasting. It discusses the developmental benefits for broadcasting in an era where the new media has become the number one media space for broadcast audiences.

Keywords:

 Digitization, New Media, Television Broadcasting, Conventional media, Broadcast audience.

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