Role of Social Net-Working In Health Care Brand Building Exercises
| International Journal of Communication and Media Science |
| © 2020 by SSRG - IJCMS Journal |
| Volume 7 Issue 2 |
| Year of Publication : 2020 |
| Authors : Dr. Niloy Sarkar, Ms. Sanchari Bhattacharjee |
10.14445/2349641X/IJCMS-V7I2P103
How to Cite?
Dr. Niloy Sarkar, Ms. Sanchari Bhattacharjee, "Role of Social Net-Working In Health Care Brand Building Exercises," SSRG International Journal of Communication and Media Science, vol. 7, no. 2, pp. 10-24, 2020. Crossref, https://doi.org/10.14445/2349641X/IJCMS-V7I2P103
Abstract:
In the prevailed situation of lockdown due to the COVID-19 outbreak globally, the Social Networking has gained tremendous momentum in terms of its use and follow-up for any brand building exercises – at an individual and in organization level. A social-network is a social structure consists of a set of social actors -such as individuals and organizations and a set of the dyadic[1]ties between these actors. The social network concept includes a set of methods for analyzing the structure of whole social entities as well as a variety of theories [2] explaining the patterns observed in these structures. Social networks and the analysis of them is an inherently interdisciplinary academic field which derived from social psychology, sociology, statistics, and graph theory[3]. A social network is a theoretical construct useful in the social sciences to study relationships between individuals, groups, organizations, or even entire societies. One common criticism of social network theory is that individual agency [4] is often ignored.
Keywords:
Health Care, Social Net-Working, Brand Building Exercises
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