Communication Direction And Employee Engagement In Technical Training Institutions In Kenya

International Journal of Communication and Media Science

© 2021 by SSRG - IJCMS Journal

Volume 8 Issue 1

Year of Publication : 2021

Authors : Margaret Njoki Ngugi, Helen Mberia, Kyalo Wa Ngula

10.14445/2349641X/IJCMS-V8I1P106

How to Cite?

Margaret Njoki Ngugi, Helen Mberia, Kyalo Wa Ngula, "Communication Direction And Employee Engagement In Technical Training Institutions In Kenya," SSRG International Journal of Communication and Media Science, vol. 8,  no. 1, pp. 37-44, 2021. Crossref, https://doi.org/10.14445/2349641X/IJCMS-V8I1P106

Abstract:

This study sought to determine the effect of the communication direction on employee engagement in technical training institutions in Kenya. The study was conducted using survey research design. Study population was all the 3780 trainers in the 102 public technical institutions in Kenya out of which a sample of 360 respondents was used. Stratified random sampling, random sampling and stratified proportionate random sampling technique design were employed. Data was collected using a questionnaire which had both closed and open- ended (Likert type scale 1-5) questions. Questionnaires were distributed to 360 respondents out of which 322 completed the questionnaires giving a response rate of 89.4%. Cronbach’s alpha was used to test for internal reliability of each variable used in the study. Data analysis was done by use of descriptive and inferential statistics. The study supports that communication direction has a significant effect on employee engagement and hence, it is a predictor of employee engagement among the trainers of technical training institutions in Kenya

Keywords:

Communication direction, employee engagement, grapevine, lateral communication, vertical communication

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