The General Awareness of Adaptive Fashion Among People in India, the UAE, France, the US, and the UK

International Journal of Communication and Media Science

© 2023 by SSRG - IJCMS Journal

Volume 10 Issue 2

Year of Publication : 2023

Authors : Soham Bahadur

10.14445/2349641X/IJCMS-V10I2P103

How to Cite?

Soham Bahadur, "The General Awareness of Adaptive Fashion Among People in India, the UAE, France, the US, and the UK," SSRG International Journal of Communication and Media Science, vol. 10,  no. 2, pp. 26-32, 2023. Crossref, https://doi.org/10.14445/2349641X/IJCMS-V10I2P103

Abstract:

This research paper investigates the general awareness of adaptive fashion among people of determination (PoDs) and its implications for inclusivity within the fashion industry. The study aims to understand the level of awareness among 202 respondents and its impact on fashion retailers and designers across 17 countries - the most coming from India, the UAE, France, the US, and the UK. Through a convenience and snowballing sampling methodology, a diverse group of individuals was examined, encompassing various age groups and backgrounds. The findings reveal a significant lack of awareness about adaptive fashion, with 66.3% of respondents being unfamiliar with the concept. This highlights the pressing need for increased promotion and education in the field. The study has two main implications: firstly, it emphasizes the urgency for the fashion industry to prioritize inclusivity by adapting to the unique clothing needs of PoDs, and secondly, it underscores the potential market opportunity in the adaptive apparel sector, estimated at $400 billion. By raising awareness and understanding, this research aims to inspire more retailers and designers to create adaptive fashion lines, expanding options and improving accessibility for PoDs while ameliorating from economic and social benefits of tapping into this market.

Keywords:

Accessibility, Adaptive fashion, Awareness, Inclusivity, People of Determination (PoDs).

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