Assessing NGOs’ Communication Strategies for Campaigns towards the Eradication of Female Genital Mutilation/Cutting in Select States of Nigeria

International Journal of Communication and Media Science

© 2023 by SSRG - IJCMS Journal

Volume 10 Issue 3

Year of Publication : 2023

Authors : Okpodu Olushola Mary, Josiah Sabo Kente, Tsegyu Santas

10.14445/2349641X/IJCMS-V10I3P101

How to Cite?

Okpodu Olushola Mary, Josiah Sabo Kente, Tsegyu Santas, "Assessing NGOs’ Communication Strategies for Campaigns towards the Eradication of Female Genital Mutilation/Cutting in Select States of Nigeria," SSRG International Journal of Communication and Media Science, vol. 10,  no. 3, pp. 1-14, 2023. Crossref, https://doi.org/10.14445/2349641X/IJCMS-V10I3P101

Abstract:

The study “Assessing NGOs’ Communication Strategies for Campaigns towards the Eradication of FGM/C in Select States in Nigeria” sought to examine the efforts of non-governmental organizations in causing people to abandon practices deemed harmful to women and girls in society. Specifically, the study sought to identify the communication adopted by NGOS for campaigns to end mutilation, ascertain the level of adoption, and determine their effectiveness regarding social and behavioural change. The theory of planned behaviour and communication for persuasion theory is the theoretical framework for the study. The study adopted the survey method with a total of 486 primary population size, and 400 samples from the secondary used questionnaires to elicit quantitative data upon which the findings were drawn. The study found, among others, that communication strategies adopted for communication by NGOs in FGM/C campaigns are lateral, dialogue and top-down – and they have been found to be effective. That mediums or means such as radio/TV, social media and interpersonal are the preferred communication channels is also part of the study’s findings. The study’s recommendation, among others, is that NGOs continue to improve communication efforts through research.

Keywords:

Cutting, Eradication, Female, Mutilation, NGOs.

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