Research on the Development Strategy of the New Forces of New Energy Vehicles in China: Taking NIO Automobile as an Example
| International Journal of Economics and Management Studies |
| © 2023 by SSRG - IJEMS Journal |
| Volume 10 Issue 5 |
| Year of Publication : 2023 |
| Authors : Wang Zihan |
10.14445/23939125/IJEMS-V10I5P101
How to Cite?
Wang Zihan, "Research on the Development Strategy of the New Forces of New Energy Vehicles in China: Taking NIO Automobile as an Example," SSRG International Journal of Economics and Management Studies, vol. 10, no. 5, pp. 1-10, 2023. Crossref, https://doi.org/10.14445/23939125/IJEMS-V10I5P101
Abstract:
Due to environmental pollution and national energy security, China, which has successively issued many policies on new energy vehicles, has entered a period of rapid development in the new energy automobile manufacturing field. There have been new energy automobile enterprises with good development prospects in the Chinese market. NIO is a representative of new energy vehicle companies. In this paper, the PEST model is employed to analyze the external environmental factors of NIO. Using the analysis of Porter’s Five Forces Model, this paper studies the competitive environment of NIO’s industry. Then the SWOT model is used to comprehensively analyze the current development situation of NIO, whose strategic direction of NIO is summarized, and the implementation and guarantee measures are put forward for the development strategy. Through the concrete case analysis of Shanghai NIO Automobile, the development strategy of NIO is explored, and the strategic direction that adapts to the development of the times is summarized through analysis, which is helpful for NIO to achieve better development.
Keywords:
Shanghai NIO automobile, New energy vehicles, Enterprise development, Strategy.
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