Research on the Development Strategy of the New Forces of New Energy Vehicles in China: Taking NIO Automobile as an Example
|International Journal of Economics and Management Studies|
|© 2023 by SSRG - IJEMS Journal|
|Volume 10 Issue 5|
|Year of Publication : 2023|
|Authors : Wang Zihan|
How to Cite?
Wang Zihan, "Research on the Development Strategy of the New Forces of New Energy Vehicles in China: Taking NIO Automobile as an Example," SSRG International Journal of Economics and Management Studies, vol. 10, no. 5, pp. 1-10, 2023. Crossref, https://doi.org/10.14445/23939125/IJEMS-V10I5P101
Due to environmental pollution and national energy security, China, which has successively issued many policies on new energy vehicles, has entered a period of rapid development in the new energy automobile manufacturing field. There have been new energy automobile enterprises with good development prospects in the Chinese market. NIO is a representative of new energy vehicle companies. In this paper, the PEST model is employed to analyze the external environmental factors of NIO. Using the analysis of Porter’s Five Forces Model, this paper studies the competitive environment of NIO’s industry. Then the SWOT model is used to comprehensively analyze the current development situation of NIO, whose strategic direction of NIO is summarized, and the implementation and guarantee measures are put forward for the development strategy. Through the concrete case analysis of Shanghai NIO Automobile, the development strategy of NIO is explored, and the strategic direction that adapts to the development of the times is summarized through analysis, which is helpful for NIO to achieve better development.
Shanghai NIO automobile, New energy vehicles, Enterprise development, Strategy.
 Wu Jianlong, Hao Mengxiao, and Huangjing, “The Construction of Enterprise Innovation Ecosystem in the “Internet +” Environment: The Case Study of NIO NEV,” Soft Science, vol. 35, no. 5, pp. 70-77, 2021.
 Tian Mei’e, “Necessity and Trend of Developing Electric Vehicles in China,” Journal of Xi'an Shiyou University (Natural Science Edition), vol. 25, no. 5, pp. 89-91+112, 2010.
 Zhu Jinsong, “Research on the Development Strategy of New Energy Vehicles in China Based on the Theory of National Competitive Advantage,” Hubei Social Sciences, no. 8, pp. 77-80, 2012.
 Yang Yiweng, Ding Mengyue, and Ji Xuehong, “The Research on Influencing Mechanism of Factors and Types of User Experience on Brand Equity: An Empirical Study of User Experience Data from the “User Enterprise” NIO,” Journal of Central University of Finance & Economics, no. 7, pp. 116-128, 2021.
 Xu Yongfei, “Research on the Competitiveness Evaluation of New Energy Vehicles in China,” North China Electric Power University, 2014.
 Shi Juan, and Zhang Jiumei, “Comparison of International Experience of New Energy Vehicle Development Policy,” Value Engineering, vol. 36, no. 14, pp. 238-242, 2017.
 Arjun Sharma, “An Innovative Method on Micro Grid Systems by using Electric Vehicle as a Storage Device,” SSRG International Journal of Electrical and Electronics Engineering, vol. 3, no. 6, pp. 19-24, 2016.
[CrossRef] [Publisher Link]
 Hu Shuhua, and Yang Wei, “Strategic Analysis of China’s Electric Vehicle Industrialization,” Beijing Automotive Engineering, no. 3, pp. 20-25, 2004.
 Minggao Ouyang, “Development Strategies and Countermeasures of Energy-saving and New Energy Vehicles in China,” Journal of Automotive Engineering, vol. 28, no. 4, 2006.
 Guo Shixu, “New Energy Vehicles Entering the Post-subsidy Era,” New Industrial Economy, no.7, pp. 65-66, 2018.
 Wang Xiangqin, “Bottleneck Problems and Countermeasures of Electric Vehicle Development in China,” Electric Power Technologic Economics, vol. 23, no. 3, pp. 1-5+10, 2011.
 Xin Fengying, and Wang Haibo, “Analysis of the Development Status and Commercialization Prospect of Electric Vehicles,” International Petroleum Economics, vol. 18, no. 7, pp. 20-24+93-94, 2010.
 Jing Xulong, “Analysis and Research on Power Batteries of New Energy Vehicles,” Mechanical Management and Development, vol. 33, no.4, pp. 151-152, 2018.
 Gao Jun, “Research on the Development Strategy of New Energy Vehicles of Guangzhou Automobile Group,” Jilin University, 2019.
 Gu Zijing, “Research on the Development Strategy of New Energy Vehicles of Jiangling Group,” Jiangxi University of Finance and Economics, 2020.
 Li Lintong, “Research on the Development Strategy of BAIC New Energy Vehicles,” Jilin University, 2020.
 Li Hao, “Research on the Development Strategy of New Energy Vehicles of Huatai Automobile Group,” Tiangong University, 2018.
 Janardan Prasad Kesari, Yash Sharma, and Chahat Goel, “Opportunities and Scope for Electric Vehicles in India,” SSRG International Journal of Mechanical Engineering, vol. 6, no. 5, pp. 1-8, 2019.
[CrossRef] [Google Scholar] [Publisher Link]
 Li Xu, “Research on the Development Strategy of New Energy Vehicles of CA Company,” Guangdong University of Finance and Economics, 2019.
 Liu Zhijia, “Research on Development Strategy of Xpeng Motors Technology Co., Ltd.,” Jilin University, 2020.
 Ren Pengfei, “Tesla’s Development Strategy in China,” Shenzhen University, 2018.
 Sun Long, “Research on the Development Strategy of New Energy Vehicles of FAW-Volkswagen,” Jilin University, 2019.
 Song Yuhang, “Research on Marketing Strategy of Shanghai NIO ES8 Electric Vehicle,” Jilin University, 2020.
 Yao Liping, “Research on System and Mechanism Innovation of Generic Technology R & D Platform for New Energy Vehicle,” Journal of Hubei University of Automotive Technology, vol. 33, no. 3, pp. 76-80, 2019.
 Wang Na, “Key Factors Affecting New Energy-powered Automobile Development in China,” Journal of Nanjing Tech University(Social Science Edition), vol.16, no. 4, pp. 20-27, 2017.
 Suo Qi, and Li Changsheng, “The Dynamic Evolution Mechanism of China’s New Energy Vehicle Industry from the Perspective of Technology-Cooperatioon Network,” Chinese Journal of Management, vol. 20, no. 3, pp. 329-338, 2023.
 Ma Tianyue, Wang Qian, and Liu Xielin, “A Catch-up and Leapfrog Strategy based on Complementary Technologies: An Empirical Study from 2010—2020,” Science of Science and Management of S.& T., vol. 43, no. 3, pp. 96-111, 2022.