Loyalty Development Model to Support the Sustainability of Tourism Villages in Developing Countries

International Journal of Economics and Management Studies

© 2022 by SSRG - IJEMS Journal

Volume 9 Issue 6

Year of Publication : 2022

Authors : Iqbal Arraniri, Najmudin, Adi Indrayanto

10.14445/23939125/IJEMS-V9I6P106

How to Cite?

Iqbal Arraniri, Najmudin, Adi Indrayanto, "Loyalty Development Model to Support the Sustainability of Tourism Villages in Developing Countries," SSRG International Journal of Economics and Management Studies, vol. 9,  no. 6, pp. 35-42, 2022. Crossref, https://doi.org/10.14445/23939125/IJEMS-V9I6P106

Abstract:

Rural tourism is designed to provide integration into an imagined environment that offers an escape from metropolitan stressors such as traffic, noise, and artificially overcrowded life. If tourism is not managed sustainably, it will harm residents, the environment, and the economy. Tourism competition must be based on tourist loyalty, not just the attractiveness of the number of tourist products or locations available. Based on previous research regarding tourist destination loyalty, loyalty is a top priority in efforts to manage tourist destinations to increase their competitiveness, as evidenced by revisit intention, word of mouth communication, and price tolerance. This study aims to understand better visitor loyalty's role in these three indicators in the long-term management of rural tourism destinations. The study is divided into three stages (1) data-collecting via a questionnaire issued to tourists who had visited more than twice, (2) verifying the validity and reliability of visiting tourist loyalty, and (3) assessing the hypothesis' outcomes. The findings demonstrate that all three significantly impact visitor loyalty, particularly word of mouth and intention to return, which is more important than price tolerance.

Keywords:

Tourism, Rural, Revisit intention, Word of mouth, Price tolerance.

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