Attitudes Mediate Trust on Consumer Intentions to Use Traditional Chinese Medicine in Indonesia

International Journal of Economics and Management Studies

© 2023 by SSRG - IJEMS Journal

Volume 10 Issue 7

Year of Publication : 2023

Authors : Lilik Indrawati, Christina Esti Susanti, Margaretha Ardhanari

10.14445/23939125/IJEMS-V10I7P102

How to Cite?

Lilik Indrawati, Christina Esti Susanti, Margaretha Ardhanari, "Attitudes Mediate Trust on Consumer Intentions to Use Traditional Chinese Medicine in Indonesia," SSRG International Journal of Economics and Management Studies, vol. 10,  no. 7, pp. 13-18, 2023. Crossref, https://doi.org/10.14445/23939125/IJEMS-V10I7P102

Abstract:

The purpose of this study was to analyze the effect of trust on consumer attitudes towards acupuncture treatment, the effect of attitudes on purchase intention/intention to use acupuncture treatment, the effect of trust on purchase intention, and the effect of trust on purchase intention mediated by consumer attitudes towards the use of acupuncture treatment. The research method used is quantitative research. The sampling technique used is incidental sampling. This research used 175 respondents who had never used acupuncture treatment but knew and had heard of this acupuncture treatment. The results of this study were 1) trust has a significant effect on attitudes, 2) attitudes have a significant effect on purchase intentions, 3) trust has no direct effect on purchase intentions, and 4) attitude is a complete mediation of trust on purchase intentions.

Keywords:

Trust, Attitude, Purchase, Intention, and Acupuncture treatment.

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