Marketing Strategies of Chefs to Establish Their Personal Brand

International Journal of Economics and Management Studies

© 2023 by SSRG - IJEMS Journal

Volume 10 Issue 11

Year of Publication : 2023

Authors : Meher Khokha

10.14445/23939125/IJEMS-V10I11P101

How to Cite?

Meher Khokha, "Marketing Strategies of Chefs to Establish Their Personal Brand," SSRG International Journal of Economics and Management Studies, vol. 10,  no. 11, pp. 1-5, 2023. Crossref, https://doi.org/10.14445/23939125/IJEMS-V10I11P101

Abstract:

This research paper aims to discuss the marketing strategies used by celebrity chefs that profoundly impact the hospitality industry. Celebrity chefs are seasoned restaurant professionals who have gained popularity through various mediums like television shows, cookbooks, social media, and restaurant ventures. Although several research papers focus on celebrity chefs' impact on emerging chefs, shows, and the hotel/restaurant industry, they do not discuss how that impact is created. Existing research papers fail to explain what strategies are used by celebrity chefs to establish themselves as a personal brand. Therefore, this research paper aims to address several marketing strategies celebrity chefs use to establish themselves as a prominent figure in the culinary and hospitality industry. To add a cultural perspective, the research paper focuses on two celebrity chefs in this study, Gordon Ramsay and Ranveer Brar. The major findings of this research indicate that celebrity chefs use a variety of marketing strategies, including television shows and social media engagement, to establish and promote their personal brands. These strategies significantly contribute to their success and recognition. The research offers valuable insights for the hospitality industry, guiding restaurants and hotels to leverage celebrity chef collaborations as a strong marketing tool to enhance brand recognition and appeal. For aspiring chefs and marketers, this research paper serves as a source of inspiration and a blueprint for building personal brands in the culinary world, emphasizing the importance of adapting to modern marketing techniques and utilizing various platforms.

Keywords:

Celebrity chefs, Personal brand, Marketing strategies, Cooking shows and social media.

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