Studying the Impact of Environmental Consciousness on Perceived Effectiveness of Eco-Friendly Products in Delhi NCR

International Journal of Economics and Management Studies

© 2024 by SSRG - IJEMS Journal

Volume 11 Issue 5

Year of Publication : 2024

Authors : Parth Aggarwal

10.14445/23939125/IJEMS-V11I5P101

How to Cite?

Parth Aggarwal, "Studying the Impact of Environmental Consciousness on Perceived Effectiveness of Eco-Friendly Products in Delhi NCR," SSRG International Journal of Economics and Management Studies, vol. 11,  no. 5, pp. 1-5, 2024. Crossref, https://doi.org/10.14445/23939125/IJEMS-V11I5P101

Abstract:

The changing times have brought along a new wave of environmental awareness among consumers, wherein consumer behavior and perception towards green-labeled goods is now an essential area of research. The study aims to understand how the environmental consciousness of a consumer affects the perception of the effectiveness of eco-friendly products. The study consisted of a sample of 80 respondents out of which 30% were males and 70% were females belonging to the age group of 36- 45 residing in Delhi NCR [National Capital Region], India. A survey was carried out to measure their environmental consciousness using a scale developed by Thorman et al. (2022). Additionally, the perception of eco-friendly products was gauged through the questions centered around detergent as the product. It was found that regardless of age, gender and income, consumers perceive eco-friendly goods to perform effectively. Various firms and marketers can use the findings of the study to develop marketing strategies for a diverse and vast consumer base.

Keywords:

Sustainability, Green products, Consumer perception, Environmental consciousness, Eco-Friendly products.

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