Effectiveness of Sales Promotions in Organised Retailing of Fruits and Vegetables- an Empirical Study
| International Journal of Economics and Management Studies |
| © 2017 by SSRG - IJEMS Journal |
| Volume 4 Issue 1 |
| Year of Publication : 2017 |
| Authors : Dr Krishna Mohan Abhimalla, Dr LSR Anjaneyulu |
10.14445/23939125/IJEMS-V4I1P105
How to Cite?
Dr Krishna Mohan Abhimalla, Dr LSR Anjaneyulu, "Effectiveness of Sales Promotions in Organised Retailing of Fruits and Vegetables- an Empirical Study," SSRG International Journal of Economics and Management Studies, vol. 4, no. 1, pp. 28-30, 2017. Crossref, https://doi.org/10.14445/23939125/IJEMS-V4I1P105
Abstract:
The report is primarily aimed at analysing the performance of the sales promotion of Fruits and Vegetables in organised retail stores, Study the awareness levels of the promotions on Fruits and Vegetables among the customers and thus the efficiency of the communication of sales promotion by the stores to their customers. The results obtained from the study done on the customer of multiple stores of supermarket format selling fruits and vegetables also in Chennai using a questionnaire shows the response of the various customers to variables and the association of the variable with the demographic attributes if any. A comparative study of the study of sales of select SKUs in the months of February and May tells about the performance of sales promotion SKUs are selected such that promos are given for then in one month of comparison and not given for the same SKUs in the other month.The percentage change in change of sales of SKUs suggests that the promos are performing well. The primary data obtained is analyzed to find out as many associations as possible between the various variables of sales promotion and demographic attributes. Chi-Square test is used to find out possible associations between variables
Keywords:
sales promotion, strategy, retailing, organised retail
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