A Private Bank Involvement in CSR with Special Reference to ICICI Bank

International Journal of Economics and Management Studies

© 2017 by SSRG - IJEMS Journal

Volume 4 Issue 3

Year of Publication : 2017

Authors : Mr.V.P.Vignesh Kumar, Mrs.P.Bala Subbulakshmi

10.14445/23939125/IJEMS-V4I3P101

How to Cite?

Mr.V.P.Vignesh Kumar, Mrs.P.Bala Subbulakshmi, "A Private Bank Involvement in CSR with Special Reference to ICICI Bank," SSRG International Journal of Economics and Management Studies, vol. 4,  no. 3, pp. 1-5, 2017. Crossref, https://doi.org/10.14445/23939125/IJEMS-V4I3P101

Abstract:

 In India the banking sector plays a very dominant role in the development of the economy. The banking sector can be separated into private sector banks and public sector banks. In this paper a study. It is piloted on ICICI Bank which is one of the big players of private sector bank. Apart from the basic banking services the ICICI bank is also indulged in taking CSR initiatives towards the benefit of society. CSR is a term which means Corporate Social Responsibility can be elucidated as “the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large”. CSR is fair not the charity it is additional to that. In this paper the data of ICICI Bank for the five years is taken and deliberate. An increase in the involvement is seen by the bank as the year permits. The study stabs to through the light on different CSR initiatives accompanied by ICICI Bank in the recent time.

Keywords:

CSR, CSR initiatives, CSR Spending Ratings.

References:

1. Jones Brian, (2009), ―Corporate irresponsibility and corporate social responsibility: competing realities, Social Responsibility Journal ,Volume 5 , Issue: 3 , Page 300 – 310
2. Megha Mehta (2014), “the corporate social responsibility adopted by ICICI bank”, Sai Om Journal of Commerce & Management A Peer Reviewed International Journal, Volume 1, Issue ISSN-2347-7571.
3. Marshall Judi, 2007, The gendering of leadership in corporate social responsibility, Journal of Organizational Change Management, Volume 20 , Issue 2, Page 165 – 181.
4. Namrata Singh& Rajlaxmi Srivastava (2014), A Road Way to Corporate Social Responsibility: A Case Study of ICICI Bank, IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 16, Issue 1. Ver. IV (Jan. 2014), PP 38-42.
5. Ventura, E.C.F. and Vieira, M.M.F. (2007), “Social responsibility as a displacement of capitalism: evidences from banks in Brazil”, Electronic Journal of Business Ethics and Organisational Studies, Vol.12 (1), pp. 35-47.
6. www.iosrjournals.org
7.www.wikipedia.com
8.http://www.chillibreeze.com/articles_various/CS R-in- India.asp.
9. International research journal of business and Management ISSN 2322-083X