Mall Culture- Shift in Retail Sector
| International Journal of Economics and Management Studies |
| © 2017 by SSRG - IJEMS Journal |
| Volume 4 Issue 3 |
| Year of Publication : 2017 |
| Authors : Neeti Hooda |
10.14445/23939125/IJEMS-V4I3P103
How to Cite?
Neeti Hooda, "Mall Culture- Shift in Retail Sector," SSRG International Journal of Economics and Management Studies, vol. 4, no. 3, pp. 11-14, 2017. Crossref, https://doi.org/10.14445/23939125/IJEMS-V4I3P103
Abstract:
As consumer is the king of market, providing value to them has become challenge for retailers. Consumers now have a better choice of merchandise available. They have access to large amount of information so as to arrive their purchase decision. Therefore competition for customers has been fierce. Customers want „value‟ not only in terms of price, ambience, and quality, information but also in selection, convenience, service and entertainment. The profitability of the retailer is based on judicious use of its resources such as inventory, space and people. People are the major source of retailer and therefore are ambassadors of the store .The role of manufacturers are generally confined to concentrating on the market share but the retailers play a major role that is providing value to customers. Mall culture in India has grown with an incredible pace. Just a few years back, people had to make a choice among shopping, movies, or hanging out on a holiday but now consumers want a better shopping experience and this demand gave rise to the emergence of shopping malls in India. This paper gives the detailed overview regarding the emergence of retail sector in India. An attempt has been made to study the awareness of Indian consumers regarding mall culture and how it emerged in Indian market and why people thought of investing in malls rather than in the basic market.
Keywords:
Retail, competition, Malls, Supermarkets, information, value.
References:
[1] http://indiatoday.intoday.in/story/.retail-boom-mall-culturehits- small
[2] www.youarticlelibrary.com>retailing
[3] Piyush Kumar Sinha and Dwarika Prasad Uniyal (www.oup.com)