Relationship between Entrepreneurial Firms, Entrepreneurial Marketing and Effectual Behaviour – A Literature Review

International Journal of Economics and Management Studies

© 2017 by SSRG - IJEMS Journal

Volume 4 Issue 4

Year of Publication : 2017

Authors : Gururaj G. Phatak, Dr. Ashwinikumar B J

10.14445/23939125/IJEMS-V4I4P101

How to Cite?

Gururaj G. Phatak, Dr. Ashwinikumar B J, "Relationship between Entrepreneurial Firms, Entrepreneurial Marketing and Effectual Behaviour – A Literature Review," SSRG International Journal of Economics and Management Studies, vol. 4,  no. 4, pp. 1-8, 2017. Crossref, https://doi.org/10.14445/23939125/IJEMS-V4I4P101

Abstract:

Traditionally speaking, marketing and entrepreneurship has been looked upon as something distinct and unreasonable relationship. However, the studies till today have contributed to collate these two disciplines. Studies also identified and evaluated the relationships between these two fields theoretically as well as practically. In last two decades a new area of marketing is identified, focused and called as “Entrepreneurial Marketing”. Entrepreneurial Marketing has grown as discipline as well as subject in various management schools. Entrepreneurial Marketing helps the firms to adopt bold postures in changing business environment. Entrepreneurial Marketing is originated from two major discipline’s namely Entrepreneurship and Marketing. Entrepreneurial Firms commonly known as owner managed firms has the characteristics of Innovation, Risk Taking, and Pro-activeness which are similar to dimensions of Effectual Behaviour of Entrepreneurs. The aim this paper is to bring out origin and development of Entrepreneurial Marketing, How definitions of Entrepreneurial marketing and its dimensions changed over period of time. What is effectual behaviour and to build the relationship between entrepreneurial marketing and effectual behaviour.

Keywords:

Entrepreneurship, Marketing, Entrepreneurial Firms, Entrepreneurial Marketing, Effectual Behaviour.

References:

1. Hills, G.E. and Hultman, C.M. (2006) Entrepreneurial Marketing, In Lagrosen, S. and Svensson, G., editors, Marketing - Broadening the Horizons. Lund: Studentlitteratur.
2. Hills, G., Hultman, C., Kraus, S. & R. Schulte (2010) ―History, Theory and Evidence of Entrepreneurial Marketing – An Overview in International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 11, No. 1, 3-18.
3. Hills, Gerald & Hultman, Claes& Morgan Miles (2008) ―The Evolution and Development of Entrepreneurial Marketing in Journal of Small Business Management, 46 (1), 99-112
4. Hills, G., & Hultman, C. (2011a). Academic roots: The past and present of entrepreneurial marketing.Journal of Small Business and Entrepreneurship, 24(1), 1-10.
5. Hill, J. & Wright, L. T. 2000. Defining the scope of entrepreneurial marketing: a qualitative approach. Journal of Enterprising Culture, 8(1): 23-46.
6. Hills, G. and R. LaForge (1992). Research at the marketing interface to advance entrepreneurship theory. Entrepreneurship Theory and Practice 16 (3), 33{59.
7. Morris, M. H., Schindehutte, M., & LaForge, R. W. 2001. The emergence of entrepreneurial marketing: nature and meaning. Paper presented at 15th Annual UIC Research Symposium on Marketing and Entrepreneurship.
8. Morris, M. H., Schindehutte, M., & LaForge, R. W. 2002. Entrepreneurial marketing: a construct for integrating emerging entrepreneurship and marketing perspectives. The Journal of Marketing -Theory and Practice, 10(4): 1- 19.
9. Becherer, R. C., Haynes, P. J., & Helms, M. M. (2008). An exploratory investigation of entrepreneurial marketing in SMEs: The influence of the owner/operator. Journal of Business and Entrepreneurship, 20(2), 44.
10. Becherer, R. C., Helms, M. M., & McDonald, J. P. (2012). The Effect of Entrepreneurial Marketing on Outcome Goals in SMEs. New England Journal of Entrepreneurship, 15(1), 3.
11. Kraus, S., Harms, R., & Fink, M. (2010). Entrepreneurial marketing: moving beyond marketing in new ventures. International Journal of Entrepreneurship and Innovation Management, 11(1), 19-34.
12. Sarasvathy, S. (2001). Causation and effectuation: Toward a theoretical shift from economic inevitability to entrepreneurial contingency. Academy of Management Review, 26(2), 243-263.
13. Sarasvathy, S. (2003). Entrepreneurship as a science of the artificial. Journal of Economic Psychology, 24(2), 203- 220.
14. Sarasvathy, S. (2008). Effectuation: Elements of entrepreneurial expertise. Cheltenham: Edward Elgar Publishing Limited.
15. Sarasvathy, S., Dew, N., Read, S., & Wiltbank, R. (2008). Designing organizations that design environments: Lessons from entrepreneurial expertise. Organization Studies, 29(3), 331-350.
16. Sarasvathy, S., Kumar, K., York, J. G., & Bhagavatula, S. (2014). An Effectual Approach to International Entrepreneurship: Overlaps, Challenges, and Provocative Possibilities. Entrepreneurship Theory and Practice, 38(1), 71-93.
17. Dew N, Read S, Sarasvathy SD, Wiltbank R (2009) Effectual versus predictive logics in entrepreneurial decision-making: differences between experts and novices. Journal of Business Venturing 24(4):287–309
18. Read S, Dew N, Sarasvathy SD, Song M, Wiltbank R (2009a) Marketing under uncertainty: the logic of an effectual approach. Journal of Marketing 73(3):1–18.
19. Ahlstrom, D., & Bruton, G. D. 2002. An institutional perspective on the role of culture in shaping strategic actions by technology-focused entrepreneurial firms in China. Entrepreneurship Theory and Practice, 26(4): 53– 69.
20. Bo Yu & Shengbin Hao & David Ahlstrom & Steven Si & Dapeng LiangEntrepreneurial firms‘ network competence, technological capability, and new productdevelopment performance, Asia Pacific Journal Management (2014) 31:687–704.
21. Eisenhardt KM, Schoonhoven CB (1996) Resource-based view of strategic alliance formation: strategic and social effects in entrepreneurial firms. Organization Science 7(2):136–150
22. MajidAramand& Dave Valliere(2012), Dynamic capabilities in entrepreneurial firms:A case study approach,Journal of International EntrepreneurshipJune 2012, Volume 10, Issue 2, pp 142–157.
23. Valerio Veglio & AntonellaZucchella (2015) Entrepreneurial firms in traditional industries.Does innovation matter for international growth?,Journal of International Entrepreneurship (2015) 13:138–152
24. Kathleen M. Eisenhardt (2013), Top management teams and the performance of entrepreneurial firms, Small Business Economics (2013) 40:805–816.
25. Croce, A., Martı´, J.,& Murtinu, S. (2012). The impact of venture capital on the productivity growth of European entrepreneurialfirms: ‗screening‘ or ‗value added‘ effect? Journal of Business Venturing 28 (2013) 489–510
26. Massimo G. Colombo, Annalisa Croce, SamueleMurtinu(2013) Ownership structure, horizontal agency costs and the performance of high-tech entrepreneurial firms, Small Business Economics (2014) 42:265–282
27. Bharat Bhushan and SharadinduPandey(2015),Exploring the dynamics of network characteristics for Indian high technology entrepreneurial firms, Journal of Global Entrepreneurship Research (2015) 5:12
28. Riittakatila, Eric l. Chen, and Henning Piezunka,(2012)All the right moves: How Entrepreneurial firms compete effectively, Strategic Entrepreneurship Journal 6: 116–132 (2012).