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A Study on Advertisement Effectiveness in Life Insurance Industry

International Journal of Economics and Management Studies
© 2017 by SSRG - IJEMS Journal
Volume 4 Issue 4
Year of Publication : 2017
Authors : Shilpa Agarwal, A. K. Mishra
10.14445/23939125/IJEMS-V4I4P111
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How to Cite?

Shilpa Agarwal, A. K. Mishra, "A Study on Advertisement Effectiveness in Life Insurance Industry," SSRG International Journal of Economics and Management Studies, vol. 4,  no. 4, pp. 61-62, 2017. Crossref, https://doi.org/10.14445/23939125/IJEMS-V4I4P111

Abstract:

Advertising effectiveness is the extent to which advertising generates a certain desired effect and measuring the effect of advertising is necessary to know the amount of investment needed for advertising. Though it is not possible to obtain a global measure of the adverting effectiveness and that too in case of intangible product like insurance it becomes more difficult. But this paper is an effort to study and measure the impact of advertising in the life insurance market.

Keywords:

 Insurance, Advertising effectiveness.

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