Consumer Perception on Retail Banking in India
| International Journal of Economics and Management Studies |
| © 2017 by SSRG - IJEMS Journal |
| Volume 4 Issue 5 |
| Year of Publication : 2017 |
| Authors : Zaker-Ul-Oman |
10.14445/23939125/IJEMS-V4I5P104
How to Cite?
Zaker-Ul-Oman, "Consumer Perception on Retail Banking in India," SSRG International Journal of Economics and Management Studies, vol. 4, no. 5, pp. 14-19, 2017. Crossref, https://doi.org/10.14445/23939125/IJEMS-V4I5P104
Abstract:
Retail banking refers to provision of banking services to individuals and small business where the financial institutions are dealing with large number of low value transactions. Fixed, current / savings accounts on the liabilities side; and mortgages, loans (e.g. personal, housing, auto, and educational) on the assets side, are the more important of the products offered by banks. Related ancillary services include credit cards, or depository services. It is also knows as Consumer banking is the provision of services by a bank to individual consumers, rather than to companies, corporations or other banks. Services offered include savings and transactional accounts, mortgages, personal loans, debit cards, and credit cards. The term is generally used to distinguish these banking services from investment banking, commercial banking or wholesale banking. It may also be used to refer to a division or department of a bank dealing with retail customers.
Keywords:
Consumer Banking, Ancillary Services by Banks, Organizational Structure of Banks in India, Multiple Banking Products, Distribution Channels and Retail Banking Activities.
References:
1) Manoj Kumar Joshi (2007), ―Customer Services in retail banking in India, ICFAI University Press, Hyderabad, pp. 59-68.
2) S. Santhana Krishnan (2007), ―Role of credit information in retail banking: A business catalyst, ICFAI University Press, Hyderabad, pp. 68-74.
3) Sunil Kumar, (2008) ―Retail Banking in India, Hindustan Institute of Management and Computer Studies, Mathura.
4) Divanna, J.A. (2009), ―The future retail banking, Palgrave Macmillan, New York.
5) Birendra Kumar (2009), ―Performance of Retail Banking in India, Asochem Financial Pulse (AFP). India.