Employer Branding: Strategic Move towards Attracting Young Talents

International Journal of Economics and Management Studies

© 2017 by SSRG - IJEMS Journal

Volume 4 Issue 5

Year of Publication : 2017

Authors : Dr.Vibhuti Tripathi, Ms. Vibha Yadav, Ms.Anshita Srivastava

10.14445/23939125/IJEMS-V4I5P110

How to Cite?

Dr.Vibhuti Tripathi, Ms. Vibha Yadav, Ms.Anshita Srivastava, "Employer Branding: Strategic Move towards Attracting Young Talents," SSRG International Journal of Economics and Management Studies, vol. 4,  no. 5, pp. 43-46, 2017. Crossref, https://doi.org/10.14445/23939125/IJEMS-V4I5P110

Abstract:

Many studies have been devoted to the role of branding in influencing consumers, whereas, less research has been reported in the context of the influence of employer branding imposes on potential applicants. The insights of the study in this area are imperative to organizations as positive employer branding plays significant role in attracting and recruiting prospective employees. This paper aims to explore the attributes that affect applicants’ attraction to the organization and motivate them to apply.

Keywords:

Employer Branding, Potential Employees.

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