A Study on Agricultural Marketing Strategies and Challenges Faced by the Ponmalai Santhai (Local Market) Farmers in Tiruchirappalli

International Journal of Economics and Management Studies

© 2017 by SSRG - IJEMS Journal

Volume 4 Issue 9

Year of Publication : 2017

Authors : Dr. S. Jerome

10.14445/23939125/IJEMS-V4I9P104

How to Cite?

Dr. S. Jerome, "A Study on Agricultural Marketing Strategies and Challenges Faced by the Ponmalai Santhai (Local Market) Farmers in Tiruchirappalli," SSRG International Journal of Economics and Management Studies, vol. 4,  no. 9, pp. 15-20, 2017. Crossref, https://doi.org/10.14445/23939125/IJEMS-V4I9P104

Abstract:

Rural development is one of the key factors who plays very important role in the development of any county whose more than half population resides in rural area .as we know that India is an agriculture country and about 69% of its population directly or indirectly depends on agriculture sector. In spite of being most important sector it is facing lots of the problem. Condition is worst enough which leads to the suicide of farmers. Farmers are still in down position to get benefits of their work. They are still not have any idea about how to sale?, how to get right price of their produce?, They don’t know how to channelize their produce?, and if they face any losses then how to overcome from this?. They don’t know the latest technologies .So far the betterment of farmers and ultimately for the rural development there is a need to know the importance of proper marketing of agriculture produce and how the better marketing affects the farmers livelihood. The sample size is selected for the study is 100 santhai farmers who are engaged in the trading process in ponmalai santhai. The convenience sampling technique was adopted for the present study. It is also suggested that there is also a need for training/orientation/sensitization of food traders, including small wholesalers, retailers, and hawkers, on new technologies of packaging, sorting, quality maintenance, regulatory framework and related aspects of marketing.

Keywords:

Retailers, and hawkers, on new technologies of packaging, sorting, quality maintenance, regulatory framework.

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