Technology Orientation in the Banking Sector

International Journal of Economics and Management Studies

© 2018 by SSRG - IJEMS Journal

Volume 5 Issue 6

Year of Publication : 2018

Authors : Loubna Sijer Daghman, Basem Ghadeer Ghadeer

10.14445/23939125/IJEMS-V5I6P105

How to Cite?

Loubna Sijer Daghman, Basem Ghadeer Ghadeer, "Technology Orientation in the Banking Sector," SSRG International Journal of Economics and Management Studies, vol. 5,  no. 6, pp. 32-43, 2018. Crossref, https://doi.org/10.14445/23939125/IJEMS-V5I6P105

Abstract:

This study aimed at investigating the modified role of the attitudes of customers of the studied banks on the relationship between their technology orientation and performance. For this purpose we distributed personal managed questionnaire to soft sample of bank's customers to measure their attitudes, that we tested their moderating role on the relationship between bank's technology orientation and performance which both in turn were measured by a questionnaire distributed to bank's managers according to the comprehensive inventory method. Then we used SPSS to analyze statistically the valid (233)-(244) questionnaires retrieved from the customers and managers, with percentages of response equal (92%)-(84%). In the results we found out good degree of technology orientation and a good positive correlation with performance when there are encouraging customer attitudes that are high confidence to deal with the local bank and futuristic intentions to use its traditional and electronic services, but This depends on the Bank's ability to build a good reputation and a more professional service marketing . Hence we suggested that local banks should follow the interests and trends of their customers in order to improve electronic and traditional banking services. In the end, we presented ideas on additional research.

Keywords:

 E-Banking services, Technology Orientation ,Customer Attitudes, TAM, UTAT, Bank's performance.

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