CSR and Social Entrepreneurship: Role of Multinationals in Empowering Rural Women

International Journal of Economics and Management Studies

© 2018 by SSRG - IJEMS Journal

Volume 5 Issue 9

Year of Publication : 2018

Authors : Dr. Manosmita Mahapatra

10.14445/23939125/IJEMS-V5I9P101

How to Cite?

Dr. Manosmita Mahapatra, "CSR and Social Entrepreneurship: Role of Multinationals in Empowering Rural Women," SSRG International Journal of Economics and Management Studies, vol. 5,  no. 9, pp. 1-8, 2018. Crossref, https://doi.org/10.14445/23939125/IJEMS-V5I9P101

Abstract:

Multinational companies are recently engaged in women empowerment in rural areas. Empowerment in real sense can come if they are economically independent which would correspondingly bring development in other spheres. Multinationals play a significant role in empowering women through social entrepreneurship and income generation activities improving women's human capital. The concept of corporate social responsibility (CSR) and social entrepreneurship have emerged on the same context (Sustainable Development), which is to promote the achievement of social goals and sustainability. Social enterprise addresses social problems directly through services or products or giving employment opportunities. In this context, the paper focuses on the CSR practices of few companies of Tata Group (Tata Steel, Tata Motors, Tata Power, Tata Chemicals, Titan Industry, Tata Consultancy Services) in their initiatives towards community development such as livelihood generation. The findings suggest there has been an improvement in the income sources of the rural women by the social entrepreneurship approach of the company through SHG, engaging in income generation activities. The financial independence of rural women had brought a corresponding increase in the decision making capacity at household level and overall improvement in status at community level. Corporate social responsibility has brought women empowerment and community development. The present research becomes relevant from the point of view that CSR linkage with women empowerment has been given least attention in research areas.

Keywords:

Corporate Social Responsibility, Women Entrepreneurship, Community Development, livelihood Generation.

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