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A Study on Effect of Demographic Variables on Purchase Intentions through Online Advertising

International Journal of Economics and Management Studies
© 2018 by SSRG - IJEMS Journal
Volume 5 Issue 12
Year of Publication : 2018
Authors : Dr.Nirzar Kulkarni, Mr.NikhileshWazalwar
10.14445/23939125/IJEMS-V5I12P103
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How to Cite?

Dr.Nirzar Kulkarni, Mr.NikhileshWazalwar, "A Study on Effect of Demographic Variables on Purchase Intentions through Online Advertising," SSRG International Journal of Economics and Management Studies, vol. 5,  no. 12, pp. 16-19, 2018. Crossref, https://doi.org/10.14445/23939125/IJEMS-V5I12P103

Abstract:

This study intended to examine consumers’ perspectives toward online advertising. Precisely, the study discovered what online advertising intended to consumers and how they interrelated with it through the definite steering procedure. One distinctivefeatures of online advertising is that it allows consumers to have an energetic role in the communication process; consequently, it is essential to examine their views and performances regarding online advertising. The main areas of concern were: The importance of online advertising for consumers and the way consumers interact with pop-up advertising in Web-based environment. This study was undertaken in Nagpur city and is limited to two zones only: North and South Nagpur with reference to specific areas.

Keywords:

 

consumers’ perspectives, Web-based environment, online advertisement, Nagpur city

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