Entrepreneurial Flexibility and Competitive Advantage of Microfinance Banks in Anambra State

International Journal of Economics and Management Studies

© 2019 by SSRG - IJEMS Journal

Volume 6 Issue 4

Year of Publication : 2019

Authors : Nkechi Cordelia Ojiagu, Hope Ngozi Nzewi

10.14445/23939125/IJEMS-V6I4P102

How to Cite?

Nkechi Cordelia Ojiagu, Hope Ngozi Nzewi, "Entrepreneurial Flexibility and Competitive Advantage of Microfinance Banks in Anambra State," SSRG International Journal of Economics and Management Studies, vol. 6,  no. 4, pp. 7-12, 2019. Crossref, https://doi.org/10.14445/23939125/IJEMS-V6I4P102

Abstract:

The study explored the relationship between entrepreneurial flexibility and competitive advantage of Microfinance Banks (MFBs) in Anambra State. The objectives of the study are to: determine the nature of relationship that exists between service flexibility and customer’s responsiveness and examine the nature of relationship that exists between service pro-activeness and customer loyalty. Descriptive survey research design was employed and pearson product moment correlation coefficient was used to test the formulated hypotheses at 5% (percent) level of significance. Findings revealed that there are statistically significant relationships existing between the variables. In addition the four constructs are significant at O.05level (2-failed). It is recommended that rapid and flexible product innovation is expedient for customers’ responsiveness and managers of MFBs should establish service capabilities to identify emerging opportunities and threats as they create platform for organizational competitiveness. We therefore advocate for MFBs driving competitive advantage in the market place, managers developing competitive strategies that hinge on business flexibility capabilities.

Keywords:

Entrepreneurial flexibility, Competitive advantage, Microfinance Banks, Anambra State

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