Multinationals, CSR and Social Reporting: A Sociological Analysis

International Journal of Economics and Management Studies

© 2019 by SSRG - IJEMS Journal

Volume 6 Issue 6

Year of Publication : 2019

Authors : Dr. Manosmita Mahapatra

10.14445/23939125/IJEMS-V6I6P107

How to Cite?

Dr. Manosmita Mahapatra, "Multinationals, CSR and Social Reporting: A Sociological Analysis," SSRG International Journal of Economics and Management Studies, vol. 6,  no. 6, pp. 41-45, 2019. Crossref, https://doi.org/10.14445/23939125/IJEMS-V6I6P107

Abstract:

The role of business in society brings the importance of community as a stakeholder which is a central concept in Corporate Social Responsibility (CSR). There has been a changing role of business in society where companies are found to engage themselves for community development and being accountable to the society through social reporting of their initiatives and outcomes towards society. CSR communication through corporate websites have become on essential way to disclose the company’s engagement in a multi stakeholder dialogue acting as an interaction process rather than a static annual reporting. Keeping this as background, the paper attempts to understand the importance of social reporting and corporate gaining social power thereby making a sociological analysis of Multinationals and transparency. The study is carried by secondary sources of data collection. Although, the issue of CSR has grown remarkably in recent years, there is limited evidence about its reporting practices in companies’ annual reports in developing countries compared to developed countries. Moreover, only few studies have investigated that the information reported by companies had fulfilled the stakeholder’s expectation. Hence, the study gains importance as it highlights the corporate citizenship and global compact as a new approach of regulating corporate social power.

Keywords:

Corporate Social Responsibility, Corporate Social Performance, Social Reporting, Multinationals, Community Development

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