A Study on Consumer Behaviour of Instant Food Products with Special Reference to Tiruchirappalli City

International Journal of Economics and Management Studies

© 2016 by SSRG - IJEMS Journal

Volume 3 Issue 1

Year of Publication : 2016

Authors : Dr. V. Selvarani, Prof. A. Zeenath Amman

10.14445/23939125/IJEMS-V3I1P101

How to Cite?

Dr. V. Selvarani, Prof. A. Zeenath Amman, "A Study on Consumer Behaviour of Instant Food Products with Special Reference to Tiruchirappalli City," SSRG International Journal of Economics and Management Studies, vol. 3,  no. 1, pp. 1-7, 2016. Crossref, https://doi.org/10.14445/23939125/IJEMS-V3I1P101

Abstract:

With globalization and modernization, the modern competitive business is based on understanding the best products and services that he wants. Considering the truth that the consumer is the king, every organization wants to increase market share and profit . The competitors are also following the same strategy. It involves the psychological processes that consumers got through in recognizing needs, finding ways to solve these needs, making purchase decisions, interpret information, make plans and implement those plans by engaging in comparison shopping or actually purchasing a product. Consumer behaviour is one of the stimulating and challenging areas in marketing studies being a human activity focused on the products and services. Understanding the behaviour of the consumers is a great challenge. Tiruchirappalli city were selected based on population as high, medium and low population. The sample size is 85 and the samples selected based on the simple random sampling method. It was found that the average monthly expenditure on Instant Food Products was found to be highest in higher income groups. The average per capita purchase and per capita expenditure on Instant food Products had a positive relationship with income of households

Keywords:

Instant products, consumer behaviour, retail outlets.

References:

[1]. D.Kamalaveni and M.Nirmala (1996), consumer behaviour in instant food products. Indian journal of marketing. PP 12-8.
[2]. Dr.Sarita Bahl. Consumer behaviour towards food retailing system a journal of economics and managements vol.1 issue 4,july 2012.
[3]. Gopal Das.Dr. Rohit Vishal Kumar. 2009, impact of store amenities on Buyer;s behaviour. Indian journal of Marketing September. 2009.
[4]. Indumathi.V.M S.D.Sivakumar, N.Raveendaran, P.Balajiconsumer buying behaviour of processsed spice products- indian journal of marketing august(2007).PP 52-55.
[5]. Kumar, K.Ambarish, Jordan, B.B. and Barker Tansu,A.(1987) made in india, what is means to indian consumers? Indian journal of marketing 17(a):26-34.
[6]. R.Renjith Kumar, An evaluation of teleision advertisments of masala powder in pollachi(tamil nadu). Indian journal of marketing. April , 2007. PP 13-99.
[7]. Ramasamy,K., Kalaivanan, G., and Sukumar, S., 2005, consumer behaviour towards instant food products. Indian journal of marketing. 35(6):PP 24-25.
[8]. Schiffman, Leon G. And Kanuk, Lesile L., consumer behaviour, 6/e (New delhi :prentice hall of india Pvt.Ltd.1995):7.