The Role of Stakeholders in Agro-Tourism Development with MACTOR Analysis Approach (Case Study in Catur Tourism Village of Bali Province, Indonesia)

International Journal of Economics and Management Studies

© 2019 by SSRG - IJEMS Journal

Volume 6 Issue 11

Year of Publication : 2019

Authors : Gede Aryawan, I Made Sara, A. A. Sri Purnami

10.14445/23939125/IJEMS-V6I11P111

How to Cite?

Gede Aryawan, I Made Sara, A. A. Sri Purnami, "The Role of Stakeholders in Agro-Tourism Development with MACTOR Analysis Approach (Case Study in Catur Tourism Village of Bali Province, Indonesia)," SSRG International Journal of Economics and Management Studies, vol. 6,  no. 11, pp. 100-106, 2019. Crossref, https://doi.org/10.14445/23939125/IJEMS-V6I11P111

Abstract:

Agro-tourism is an activity carried out by farmers as a tourist attraction and involves local residents in planning and management of agrotourism
areas. One of the agro-tourism areas in Bali is Kintamani coffee and orange orchards. Visitors can also watch the activities of farmers and directly
participate in picking oranges. Agro-tourism is a form of community-based tourism which is expected to be able to empower and provide a positive impact on the community. The purpose of this research is to find out the stakeholders who play a role in the development of agrotourism in Catur Village, Kintamani District, Bangli Regency. Stakeholder analysis and its relation to key elements is done by MACTOR (Matrix of Alliance and Conflict: Tactic, Objectives, and Recommendation) analysis. The results showed that stakeholders who influenced the development of agrotourism in Catur Village were local communities, local farmers, the government, the private sector, and local tourism institutions. In the future, the local government together with the community needs to draw up a roadmap, strengthen agro-tourism institutions and facilities and infrastructure, in addition to that, guidance and assistance from academics is needed for the development of agrotourism in Catur Village, Bali Province, Indonesia.

Keywords:

agrotourism, MACTOR analysis, stakeholders, village tourism.

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