Social Media as a Prominent Marketing Management Tool: A Literature Review

International Journal of Economics and Management Studies

© 2019 by SSRG - IJEMS Journal

Volume 6 Issue 11

Year of Publication : 2019

Authors : Gaddam Dheeraj Reddy, Dr. Harinadh Karimikonda

10.14445/23939125/IJEMS-V6I11P113

How to Cite?

Gaddam Dheeraj Reddy, Dr. Harinadh Karimikonda, "Social Media as a Prominent Marketing Management Tool: A Literature Review," SSRG International Journal of Economics and Management Studies, vol. 6,  no. 11, pp. 112-117, 2019. Crossref, https://doi.org/10.14445/23939125/IJEMS-V6I11P113

Abstract:

Social media is the “BOOM” of 21st century. It is not only used for chatting (or) communication purposes between two individuals but can also be used as an excellent marketing tool. Since, there are greater than three (3) billion people who are using social media applications across the globe and the number is increasing by approximately 9% every year. So, this is considered as new age marketing style and is capable of replacing the traditional marketing. The key motive of this review paper is to present a complete assessment on the elements of SMM. This Review paper discusses about how social networking applications could be the prominent marketing tools and emphasizes about the importance, strategies, benefits, uses and advantages of SMM.87 papers are reviewed and presented accordingly in this paper.

Keywords:

Marketing Management, Social Media Marketing, e-Marketer, Social Networking.

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