The Impact of The Quality of Banking Services In Enhancing The Competitiveness of The Palestinian National Banks

International Journal of Economics and Management Studies

© 2019 by SSRG - IJEMS Journal

Volume 6 Issue 12

Year of Publication : 2019

Authors : Dr. Azmi Wasfi Awad

10.14445/23939125/IJEMS-V6I12P105

How to Cite?

Dr. Azmi Wasfi Awad, "The Impact of The Quality of Banking Services In Enhancing The Competitiveness of The Palestinian National Banks," SSRG International Journal of Economics and Management Studies, vol. 6,  no. 12, pp. 37-52, 2019. Crossref, https://doi.org/10.14445/23939125/IJEMS-V6I12P105

Abstract:

The study aimed at identifying the impact of quality banking services in enhancing the competitiveness of Palestinian national banks, as well as the attitudes of the heads of departments and sections of the retail banking providers in these national banks toward the importance of quality of services and its impact on competitiveness. The researcher adopted a descriptive – analytical methodology by developing a special questionnaire to achieve the objectives of the study and answer its questions. A questionnaire was prepared and distributed to (385) heads of departments and sections in the national banks (n=7).The study concluded that there was a statistically significant relationship in the estimates of the study sample to the effect of the quality of banking services in enhancing competitiveness. The study recommended that national banks has to increase the investment spending in the development and diversification of banking services and maximize the benefit of the information technology and telecommunication revolutions in banking services. The researcher also recommended the necessity of stimulating banking integration and evaluating the quality of services provided to customers on a regular basis and in different ways.

Keywords:

Quality Banking Services; Competitiveness; National Banks.

References:

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