A Study on Consumers Perception towards Mobile Handset

International Journal of Economics and Management Studies

© 2016 by SSRG - IJEMS Journal

Volume 3 Issue 2

Year of Publication : 2016

Authors : Prof. (Dr.) Sameer Sinha, Prof. Sunil Mishra

10.14445/23939125/IJEMS-V3I3P102

How to Cite?

Prof. (Dr.) Sameer Sinha, Prof. Sunil Mishra, "A Study on Consumers Perception towards Mobile Handset," SSRG International Journal of Economics and Management Studies, vol. 3,  no. 2, pp. 5-9, 2016. Crossref, https://doi.org/10.14445/23939125/IJEMS-V3I3P102

Abstract:

Mobile today is the most sought after device required by every one for communication and for many other usages. The growth of subscription of mobile phone is very high in India; Particularly Smart phones are in huge demand. Mobile hand set is of different kind’s particularly Smart phone and feature phone. People prefer smart phones because of its facility of internet and social media features while they prefer feature phone because of its cost effectiveness. The mobile phone market is creating substantial impact on Indian Economy today. There are more than one billion people in India who have subscribed to mobile phones. The market cap of only India for mobile handset has crossed more than 1 lac crore where market share of smart phone is more than 85 thousands crores and is predicted to cross one lac crore market cap on 2016. This has made grounds for conducting study in this area to know its present and future aspects relating to it. This study focuses on the views and perception of consumers of Bhopal city towards mobile hand set. For this, primary data is collected through the circulation of pre structured questionnaire designed in a way to collect information for satisfying objectives of the study. The past literature on these aspects has been reviewed for setting hypothesis. A sample size is chosen for obtaining views on features and brand preferences of mobile handsets. In which different income group people of male and female were randomly selected. The collected data with different variables is analyzed on various aspects to come to conclusion of significance.

Keywords:

Smartphone, usage, consumer, Income level, Brand.

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