Evaluating Perceived Benefits toward E-Commerce Adoption and Business Performance

International Journal of Economics and Management Studies

© 2020 by SSRG - IJEMS Journal

Volume 7 Issue 1

Year of Publication : 2020

Authors : Febrina Mahliza , Riska Rosdiana , Budi Suryowati , Fanny Suzuda Pohan

10.14445/23939125/IJEMS-V7I1P104

How to Cite?

Febrina Mahliza , Riska Rosdiana , Budi Suryowati , Fanny Suzuda Pohan, "Evaluating Perceived Benefits toward E-Commerce Adoption and Business Performance," SSRG International Journal of Economics and Management Studies, vol. 7,  no. 1, pp. 27-31, 2020. Crossref, https://doi.org/10.14445/23939125/IJEMS-V7I1P104

Abstract:

E-commerce is the use of the internet for a business transactions. Businesses will see whether there are perceived benefits through the adoption of e-commerce and its impact on business performance. This study evaluates the effect of perceived direct and indirect benefits on e-commerce adoption and its impact on business performance. This study used the purposive sampling method and conducted data from 115 respondents of micro-enterprises in Jakarta. Data were analyzed using Partial Least Square (PLS). The results show that the perceived direct benefits and the perceived indirect benefits have a positive effect on e-commerce adoption. The adoption of e-commerce has a positive effect on business performance.

Keywords:

perceived direct benefits, perceived indirect benefits, e-commerce adoption, business performance

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