Entrepreneurial Strategies and Practices promoting Innovations Adoption in Global Food Industry

International Journal of Economics and Management Studies

© 2020 by SSRG - IJEMS Journal

Volume 7 Issue 3

Year of Publication : 2020

Authors : Apostolos D. Zaridis, Anastasia Logotheti

10.14445/23939125/IJEMS-V7I3P106

How to Cite?

Apostolos D. Zaridis, Anastasia Logotheti, "Entrepreneurial Strategies and Practices promoting Innovations Adoption in Global Food Industry," SSRG International Journal of Economics and Management Studies, vol. 7,  no. 3, pp. 40-45, 2020. Crossref, https://doi.org/10.14445/23939125/IJEMS-V7I3P106

Abstract:

Purpose of the study is to identify the innovation initiatives that have been used in the Food Industry worldwide as well as these practices and strategies that help a business to innovate in this market. An online desk research was conducted to collect information from some sources such as electronic databases, the business press, and the food industry. Innovative initiatives include technological and non-technological activities that businesses in the industry try to exploit and gain a competitive advantage in the market. The five top trends in the food and beverage industry are the production of nutritional products with high nutritional value, the functional drinks, the convenience food products, the supply chain transparency, and the innovative packaging. Innovation can be found everywhere in the food production supply chain. Good practices and strategies promote innovation in the food industry under an appropriate business model.

Keywords:

Strategy, Entrepreneurship, Innovation, Food Sector, Food Industry.

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