A Study on Consumer Awareness of Organic Food Products and Practices with Reference to Select Organic Stores in Hyderabad City

International Journal of Economics and Management Studies

© 2020 by SSRG - IJEMS Journal

Volume 7 Issue 4

Year of Publication : 2020

Authors : Dr. Harinadh Karimikonda

10.14445/23939125/IJEMS-V7I4P101

How to Cite?

Dr. Harinadh Karimikonda, "A Study on Consumer Awareness of Organic Food Products and Practices with Reference to Select Organic Stores in Hyderabad City," SSRG International Journal of Economics and Management Studies, vol. 7,  no. 4, pp. 1-5, 2020. Crossref, https://doi.org/10.14445/23939125/IJEMS-V7I4P101

Abstract:

Organic Foods is a rapidly growing market throughout the world and as well as in India, as more and more people understand the significance of consuming organic products. The term Organic refers to vegetables, cereals, pulses that are produced through the use of natural fertilizers and eliminating health hazarding ingredients. Even though there is a growing consciousness for health, well-being, consumers are still hesitant to consume organic products as they are not aware of the availability of organic food products and the belief that organic products are high priced and not aware rightly of purely organic products. The study aims at understanding the consumer awareness towards organic food products and practices of select organic stores in Hyderabad. The objectives are to examine the level of awareness and determine the green practices of the respondents and their valuable suggestions. 5 well-established and organized food products stores in Hyderabad are taken for the study. 100 respondents have been selected purposively based on convenient sampling. Tools used for the study are Frequencies and Descriptive analysis, One-Sample T-Test.

Keywords:

Organic Foods, Consumer Awareness, Green Marketing, Organic Food Practices.

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