Revamping Strategies of The Hotel Business After The Covid-19 Lockdown With Reference To Vegetarian Hotels, Coimbatore.a conceptualized Case

International Journal of Economics and Management Studies

© 2020 by SSRG - IJEMS Journal

Volume 7 Issue 4

Year of Publication : 2020

Authors : Dr.S.Aravinth, Dr.P.Vijay, Dr.R.Subashini, Dr.M.N.Sasirekha

10.14445/23939125/IJEMS-V7I4P125

How to Cite?

Dr.S.Aravinth, Dr.P.Vijay, Dr.R.Subashini, Dr.M.N.Sasirekha, "Revamping Strategies of The Hotel Business After The Covid-19 Lockdown With Reference To Vegetarian Hotels, Coimbatore.a conceptualized Case," SSRG International Journal of Economics and Management Studies, vol. 7,  no. 4, pp. 205-209, 2020. Crossref, https://doi.org/10.14445/23939125/IJEMS-V7I4P125

Abstract:

When the researcher has discussed with the proprietors of the hotel business in various places of Tamilnadu, they veiled-dig the pandemic situation, which becomes a huge tragedy for the loss that they face and dragging the business into a deep dark. They do have many questions about how the business could once again surge from the trench back to its position and surpass the menaces that have been yielded by this global pandemic. The ideological mission is to get back the business and to attain profit as soon as possible. This is the only chance for the retention of the business or enterprise. Initially, it was a dainty thing or tiny situation, but it took a giant form. Despite few hotels having opened for the customers, they are not allowing for sit and dine inside the hotel; only a parcel delivery is alone allowed lest the Government rule in the form of request may be defied. But many have closed because their capacity of manufacturing is very high. They could not manage with such huge resources by investing more, and the sales will not be parallel to that; it will be a lackluster. They have hibernated the business. The cost of hibernation is humongous, and one year of incessant hard work and the astonishing flow of the customers or buyers will help to equip the business. The researcher conversed with the owners and in-charges of the restaurants across Coimbatore and has analyzed this case study with incisive analyses and has framed a 5 P’s analysis. 

Keywords:

Hotel business, Tamilnadu, Global Pandemic, Government Norms, Customers, 5 P’s Analysis.

References:

[1] Carsten Lund Pedersen and   Thomas Ritter Preparing your business for Post Pandemic world Harvard Business Review (2020).
[2] Terri.L.Griffith, The plugged-in manger; Get in tune with your people, technology, and organization to thrive, Jossey-bass publishing, (2011).
[3] Mary Colter, Strategic management in Action, Pearson publishing, 5th Edition, (2010).
[4] Gerry Johnson and Keven Scholes, Exploring strategy; Text and Cases prentice Hall Publisher, 9th Edition, (2011).
[5] Job Blount, How ultra-high power leverage sales-specific emotional intelligence to close the complex deal Wiley publishers, 1st edition, (2011)
[6] Christina R Wodtke, Achieving yourmost important goals with objectives and key results, Cucina Media LLC Publishers, (2016).
[7] Jurgen Appelo, Startup, Scale-up, Screw Up – Tools to accelerate lean and agile business Growth, Wiley Publishers, First Edition, (2019).
[8] Hamilton Hermer, 7 Powers – the foundation of Business Strategy Deep Strategy publishers, (2016).
[9] Fred.R.David, Strategic Management – A competitive advantage approach, concepts, Pearson Publisher, 14th Edition, (2011)
[10] https://economictimes.indiatimes.com/industry/services/hotels-/-restaurants/lockdown-has-had-disastrous-impact-on-hospitality-sector-govt-support-needed-industry/articleshow/75105300.cms?from=mdr