Marketing, Wearable Messaging & Millennials

International Journal of Economics and Management Studies

© 2020 by SSRG - IJEMS Journal

Volume 7 Issue 4

Year of Publication : 2020

Authors : S. Daly, Phuntsho Choden, Vagavi Prakash

10.14445/23939125/IJEMS-V7I4P127

How to Cite?

S. Daly, Phuntsho Choden, Vagavi Prakash, "Marketing, Wearable Messaging & Millennials," SSRG International Journal of Economics and Management Studies, vol. 7,  no. 4, pp. 219-224, 2020. Crossref, https://doi.org/10.14445/23939125/IJEMS-V7I4P127

Abstract:

“Just Do It”©, Daddy’s Princess, and Coffee First are just a few catchphrases we have become used to seeing on t-shirts, book bags, and pillows. The Millennial generation of American consumers has given rise to a significant marketing trend through wearable messaging, and this research will take an exploratory look at their use of, and the growth in, this trend. The potential intent and role of wearable messaging, and opportunity for global growth in the trend, are outlined in view of the optimal distinctiveness theory of consumer behavior. Sampling results and suggestions for further research are outlined. Thoughts are offered as to why, at a time when other American products and styles are quickly replicated in the international arena, wearablemessaging is still uniquely and solely American.

Keywords:

Millennials, Consumer Behavior, Marketing, Wearable Messages.

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