A Conceptual Analysis on Mobile Retailing in The World & Turkey

International Journal of Economics and Management Studies

© 2020 by SSRG - IJEMS Journal

Volume 7 Issue 5

Year of Publication : 2020

Authors : Yılmaz Yaman, Kenan Aydın

10.14445/23939125/IJEMS-V7I5P114

How to Cite?

Yılmaz Yaman, Kenan Aydın, "A Conceptual Analysis on Mobile Retailing in The World & Turkey," SSRG International Journal of Economics and Management Studies, vol. 7,  no. 5, pp. 88-92, 2020. Crossref, https://doi.org/10.14445/23939125/IJEMS-V7I5P114

Abstract:

As a sector, retailing has a dynamic structure that has renewed itself with technological transformation. With the introduction of smartphones into our lives, it has made the transition to mobile channels. These transitions have created new experiences on both the firm and the consumer side. Today, when global coronavirus pandemics are experienced, consumers who do not go to a physical store/market have started to get used to shopping from their homes. In today's world, where smartphones in homes also facilitate mobile retailing, it is still a gap that needs to be filled in to investigate what affects the intention to purchase through the mobile channel academically. In this study, mobile retail started reviewing the current research in the world to examine theoretical backgrounds that reveal the state of the sector in the world and Turkey. The study gives new insights for academics and managers; today as mobile shopping continues to increase. First emerging in Turkey for the mobile retail market in the world, and the data were revealed. Then, academic studies in the field of mobile retailing have been summarized, and suggestions for subsequent research have been created.

Keywords:

Marketing, E-commerce, Mobile Retail, Attitudes, Intention to Purchase.

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