Ethical and Tactical Changes in Advertising Policy of Indian Enterprises: A survival Strategy in the wake of Pandemic

International Journal of Economics and Management Studies

© 2020 by SSRG - IJEMS Journal

Volume 7 Issue 6

Year of Publication : 2020

Authors : Dr. Bhabani Shankar Dash, Dr. Janmejay Senapati, Dr. Ranjan Kumar Dash

10.14445/23939125/IJEMS-V7I6P117

How to Cite?

Dr. Bhabani Shankar Dash, Dr. Janmejay Senapati, Dr. Ranjan Kumar Dash, "Ethical and Tactical Changes in Advertising Policy of Indian Enterprises: A survival Strategy in the wake of Pandemic," SSRG International Journal of Economics and Management Studies, vol. 7,  no. 6, pp. 108-112, 2020. Crossref, https://doi.org/10.14445/23939125/IJEMS-V7I6P117

Abstract:

The concept of entrepreneurship is no more a naïve concept, but it urges something new all the time. The conventional business ethics of a successful enterprise is simply noticeable nowadays. The new-age entrepreneurs are aggressive in nature, intelligent in using recourses, and brisk in filling the need gap. Today entrepreneurship focuses more on need-based demand rather than value-based demand. No doubt, innovation is key to all success, but understanding consumer psychology is vital. Entrepreneurs today use different tools to understand and read the consumers behaviour. Products are now utilized not only to fulfil the need but also to make the consumers feel proud of the slogan behind it. Entrepreneurs are changing their business ethics and tactics by mixing consumers emotions, spiritualism, patriotism etc. This paper attempts to bring some light on the changing tactics and ethics of Indian entrepreneurs to become successful.

Keywords:

Ethical and Tactical, Survival Strategy.

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