The Effect of Financial Literacy And Sociodemographic Factors On Millennial’s Investment Decision-Making Behavior

International Journal of Economics and Management Studies

© 2020 by SSRG - IJEMS Journal

Volume 7 Issue 7

Year of Publication : 2020

Authors : Raymond Leonard Lie, Ni Luh Putu Wiagustini

10.14445/23939125/IJEMS-V7I7P116

How to Cite?

Raymond Leonard Lie, Ni Luh Putu Wiagustini, "The Effect of Financial Literacy And Sociodemographic Factors On Millennial’s Investment Decision-Making Behavior," SSRG International Journal of Economics and Management Studies, vol. 7,  no. 7, pp. 123-130, 2020. Crossref, https://doi.org/10.14445/23939125/IJEMS-V7I7P116

Abstract:

This study aims to determine the effect of financial literacy and sociodemography on stock investment decision-making behavior. The population of this study is the millennial generation in Denpasar City, who are already registered as stock investors. The number of samples is 60 respondents who were chosen using accidental sampling technique in which samples are determined by chance; anyone who was encountered can be used as a sample. The data were collected using questionnaires pertaining to research variables. The data analysis technique used is Confirmatory Factor Analysis, namely Partial Least Square. Based on the results of the analysis, it is concluded that financial literacy has a positive and significant effect on the behavior of millennials in making investment decisions, while sociodemography has no significant effect on millennials’ investment decision-making behavior.

Keywords:

Sociodemographic, Financial literacy, Investment behaviour.

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