Analysis of Service Management Strategy in The Formation of Customer Loyalty Through Customer Satisfaction

International Journal of Economics and Management Studies

© 2020 by SSRG - IJEMS Journal

Volume 7 Issue 8

Year of Publication : 2020

Authors : Sujana, Melani

10.14445/23939125/IJEMS-V7I8P118

How to Cite?

Sujana, Melani, "Analysis of Service Management Strategy in The Formation of Customer Loyalty Through Customer Satisfaction," SSRG International Journal of Economics and Management Studies, vol. 7,  no. 8, pp. 137-147, 2020. Crossref, https://doi.org/10.14445/23939125/IJEMS-V7I8P118

Abstract:

At this time, global economic growth increasingly leads to competition, especially for similar companies. The many competitors in similar companies make each golf club compete to provide services and facilities that support the golfer's satisfaction and encourage each golfer to be loyal to the products or services offered from each golf course.
The purpose of this study is (1) To find the influence of Physical Evidence of the Customer Satisfaction and customer loyalty (2) To find out the influence of Reliability of the Customer Satisfaction and Customer Loyalty, Examine the relationship between physical evidence and belief through customer satisfaction Examining the relationship between reliability and loyalty through customer satisfaction.

Keywords:

Tangibles, Reliability, Customer Satisfaction, and Customer Loyalty.

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