A Study on the Factors Influencing Consumers to Shop through Online: Evidence from Dhaka City

International Journal of Economics and Management Studies

© 2020 by SSRG - IJEMS Journal

Volume 7 Issue 8

Year of Publication : 2020

Authors : Mohammad Shaikh Imran Akhand, Shejuti Haque

10.14445/23939125/IJEMS-V7I8P127

How to Cite?

Mohammad Shaikh Imran Akhand, Shejuti Haque, "A Study on the Factors Influencing Consumers to Shop through Online: Evidence from Dhaka City," SSRG International Journal of Economics and Management Studies, vol. 7,  no. 8, pp. 201-213, 2020. Crossref, https://doi.org/10.14445/23939125/IJEMS-V7I8P127

Abstract:

The new dimension to the purchasing habit among the customersin the era of technology-based civilization is online shopping. It is a recent miracle in the ground of internet business. It saves the valuable time of the customers. Therefore, the present study has an attempt to investigate the factors influencing the consumers to shop online in Dhaka city of Bangladesh. The study mainly used primary data for the analysis, collected from 418 online shoppers of Dhaka city using a two-stage sampling technique. Multiple regression analysis methodsare employed to investigate the factors influencingthe online shopping decisionof the consumers. The empirical results of the analysis show that age, family size, total monthly income, and total asset value of the respondents are the significant factors that are positively related to the online shopping expenditure of the consumers. On the other hand, gender, education, and marital status are statistically insignificant factors affecting the online shopping expenditure of the consumers. This study suggests that if necessary steps aretaken to reduce the price of internet usage and to develop the website of the retail outlet, consumers will tend to spend more on online shopping.

Keywords:

Online shopping, consumers, purchasing habit, influencing factors, shopping expenditure.

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