The Effect of Travel Experience And Perceived Value on Tourist Loyalty

International Journal of Economics and Management Studies

© 2020 by SSRG - IJEMS Journal

Volume 7 Issue 10

Year of Publication : 2020

Authors : Ni Made Dewi Adnyawati, I Made Wardana

10.14445/23939125/IJEMS-V7I10P105

How to Cite?

Ni Made Dewi Adnyawati, I Made Wardana, "The Effect of Travel Experience And Perceived Value on Tourist Loyalty," SSRG International Journal of Economics and Management Studies, vol. 7,  no. 10, pp. 24-31, 2020. Crossref, https://doi.org/10.14445/23939125/IJEMS-V7I10P105

Abstract:

This research aims to explain the influence of travel experience and perceived value on tourist satisfaction and tourist loyalty, as well as the influence of tourist satisfaction on tourist loyalty. This research also aims to explain the mediating effect of tourist satisfaction on the relationship between travel experience and tourist loyalty as well as the mediating effect of tourist satisfaction on the relationship between perceived value and tourist loyalty. This research uses 2 exogenous variables, namely travel experience and perceived value, 1 mediating variable, which is tourist satisfaction, and 1 endogenous variable, which is destination loyalty.
The population in this study is tourists visiting Nusa Penida, while the sample consists of 155 tourists. The sample in this study was determined using the purposive sampling method. Data are collected by using questionnaires as a research instrument. SEM-PLS analysis is used as the analysis tool with the assistance of the SmartPLS 3.0 software.
The results of this study reveal that travel experience has a positive effect on tourist satisfaction and has no effect on tourist loyalty. Perceived value has a positive effect on tourist satisfaction and tourist loyalty. Tourist satisfaction has a positive effect on tourist loyalty. Tourist satisfaction was able to mediate the relationship between travel experience and tourist loyalty. Tourist satisfaction was also able to mediate the relationship between perceived value and tourist loyalty.

Keywords:

perceived value, tourist loyalty, tourist satisfaction, travel experience.

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