The Role of E-Marketing in Improving the Ranking of Higher Education Institutions (An Applied Study on Syrian Universities)

International Journal of Economics and Management Studies

© 2020 by SSRG - IJEMS Journal

Volume 7 Issue 10

Year of Publication : 2020

Authors : Sanaa Hashem Al Showa, Basem Ghadeer Ghadeer

10.14445/23939125/IJEMS-V7I10P118

How to Cite?

Sanaa Hashem Al Showa, Basem Ghadeer Ghadeer, "The Role of E-Marketing in Improving the Ranking of Higher Education Institutions (An Applied Study on Syrian Universities)," SSRG International Journal of Economics and Management Studies, vol. 7,  no. 10, pp. 113-123, 2020. Crossref, https://doi.org/10.14445/23939125/IJEMS-V7I10P118

Abstract:

This research aimed to determine the position of Syrian Universities in the world rankings and determine the role of e-marketing in improving the ranking of Syrian universities, in light of the Standards of world ranking systems and their reflection on the elements of the e-marketing mix. The research followed to reach those goals the descriptive approach. Data was collected from world rankings sites and a sample of 396 respondents who have distributed a questionnaire. In the results, we found out the great decline in the ranking of Syrian universities, due to the lack of basic e-marketing mix elements on the websites of these universities on the Internet, and their lack of interest in the most important and central criterion within these world rankings is the standard of scientific research. Therefore, the most prominent proposals were going to translate scientific research of faculty members and students into English and its continuous publication and pay attention to websites' design and security for Syrian universities and the services and information.

Keywords:

E-Marketing, E-Marketing Mix, World Universities Rankings, Webometrics, Websites.

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