Antecedent of Ticket Purchase Decision On Passenger Satisfaction of Garuda Indonesia Airlines Flight Ga 880 Denpasar - Narita

International Journal of Economics and Management Studies

© 2021 by SSRG - IJEMS Journal

Volume 8 Issue 1

Year of Publication : 2021

Authors : Bahar Andi Afghani, I Putu Gde Sukaatmadja

10.14445/23939125/IJEMS-V8I1P104

How to Cite?

Bahar Andi Afghani, I Putu Gde Sukaatmadja, "Antecedent of Ticket Purchase Decision On Passenger Satisfaction of Garuda Indonesia Airlines Flight Ga 880 Denpasar - Narita," SSRG International Journal of Economics and Management Studies, vol. 8,  no. 1, pp. 43-56, 2021. Crossref, https://doi.org/10.14445/23939125/IJEMS-V8I1P104

Abstract:

The purpose of this study is to examine the influence of price and service quality on customer satisfaction mediated by ticket purchase decisions. The population in this study are passengers who were using Garuda Indonesia Airlines Flight GA 880 Denpasar-Narita in April 2020. The sample was determined using purposive sampling with a tolerable sampling error of 5 percent. This study's sample size is 220 respondents chosen under purposive sampling with the criteria of being on board the Garuda Indonesia Flight GA 880 Denpasar-Narita in mid-July 2020. Data collection methods used were interviews and questionnaires. The researcher's methods used are Pearson’s correlation and path analysis. This study shows that price affects ticket purchase decisions, service quality does not affect ticket purchase decisions, price affects passenger satisfaction, service quality does not affect passenger satisfaction, and ticket purchase decisions affect passenger satisfaction.

Keywords:

price, service quality, ticket purchase decision, passenger satisfaction.

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