E-Commerce And The Advantage of Competing SMEs

International Journal of Economics and Management Studies

© 2021 by SSRG - IJEMS Journal

Volume 8 Issue 1

Year of Publication : 2021

Authors : Sunyoto

10.14445/23939125/IJEMS-V8I1P106

How to Cite?

Sunyoto, "E-Commerce And The Advantage of Competing SMEs," SSRG International Journal of Economics and Management Studies, vol. 8,  no. 1, pp. 67-70, 2021. Crossref, https://doi.org/10.14445/23939125/IJEMS-V8I1P106

Abstract:

The existence of UKM (Small and Medium Enterprises) has proven to provide employment and survive and become an economic driver, especially after the economic crisis. On the other hand, SMEs also face many problems, namely limited working capital, low human resources, and insufficient mastery of science and technology, so that they lack competitiveness. This research method uses a descriptive exploratory approach by analyzing the use of e-commerce information technology to increase SMEs' competitiveness. This scientific work was developed using a literature review or putaka study approach. The theory/concept approach is carried out by referring to several sources, such as books and scientific journals. The results of this study indicate that the key to success in being able to survive in the midst of competition lies in its ability to build its competitive advantage. Utilization of IT with the application of e-commerce can be a company strategy in building a competitive advantage through marketing expansion, providing business efficiency, controlled operating costs, not limited to space and time, and can increase income. The use of e-commerce can help some small businesses compete with large companies and expand their reach to all regions to improve supply management to facilitate business operations. Thus, the existence of business actors who take advantage of technological developments such as e-commerce can provide added value in competing with other business actors

Keywords:

e-commerce and competitive advantage

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