After Covid -19 Pandemic-: E-Commerce Revolution In India Gets Its Second Wind

International Journal of Economics and Management Studies

© 2021 by SSRG - IJEMS Journal

Volume 8 Issue 2

Year of Publication : 2021

Authors : Prof. Rajesh Kesari, Anshu Kesharwani

10.14445/23939125/IJEMS-V8I2P118

How to Cite?

Prof. Rajesh Kesari, Anshu Kesharwani, "After Covid -19 Pandemic-: E-Commerce Revolution In India Gets Its Second Wind," SSRG International Journal of Economics and Management Studies, vol. 8,  no. 2, pp. 123-129, 2021. Crossref, https://doi.org/10.14445/23939125/IJEMS-V8I2P118

Abstract:

COVID -19 pandemic prompts an E-commerce it can throw the Indian economy and as commercial activities are a boost in INDIA. It gets its second wind in E-commerce activities after the COVID-19 pandemic. After the declared lockdown on 25th March 2020 by the government, only one sector is growing rapidly in that period “Essential” and “online transaction.”
Essential means our daily needed things which were necessary for live and online transaction is where face to face meetings are not necessary, and payment becomes easy to anywhere and any time in lockdown period when the government asked: “STAY HOME.”
No one can go outside and travel anywhere to fulfill their desire demand, but their desires are flourishing through E-services which blended for our damage. E-commerce helped consumers of Metro and Non-metro cities to buy their daily needed product at home in that period also increase viewership for videos and events and rise of video conferences on social media because of social distancing. At that time government forces to use cashless transactions by use of smartphones.
In this paper, we discuss after the COVID-19 pandemic E-commerce uprising in Indian Metro and Non-Metro cities gets its second wind, their growth and also impact of the pandemic in various sectors like digital marketing, cashless transaction, Consumer behavior, Consumer Demand, etc. has changed their major policies.
The paper mainly focuses on the pandemic situation in India and after post -crises E-commerce companies growth and their revenue addition and their growth in several sectors; it helps us to understand the growth and challenges faced by consumers and E-commerce.

Keywords:

E-commerce, COVID-19, pandemic, essential, online transaction, second wind, consumer behavior

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