Improvement of Internationalization of Smes Through Cultural Awareness (Theoretical and Empirical Studies)

International Journal of Economics and Management Studies

© 2021 by SSRG - IJEMS Journal

Volume 8 Issue 5

Year of Publication : 2021

Authors : Sunyoto

10.14445/23939125/IJEMS-V8I5P104

How to Cite?

Sunyoto, "Improvement of Internationalization of Smes Through Cultural Awareness (Theoretical and Empirical Studies)," SSRG International Journal of Economics and Management Studies, vol. 8,  no. 5, pp. 45-48, 2021. Crossref, https://doi.org/10.14445/23939125/IJEMS-V8I5P104

Abstract:

Along with the growth of networks and communication between countries, the rapid growth of SMEs provides opportunities to enter into the international market competition. Internationalization allows SMEs to survive in the midst of intense competition. In line with the increasingly high business competition and the lack of ability of SMEs to face internationalization, an in-depth study of the strategy to increase the internationalization of SMEs becomes an important matter through theoretical and empirical studies. This research method uses a descriptive exploratory approach by analyzing the utilization of the increased internationalization of SMEs. This scientific work was developed using a literature review or putaka study approach. The theory/concept approach is carried out by referring to several sources, such as books and scientific journals. The results of this study indicate that the key to the success of SMEs in being able to survive in the midst of competition lies in the ability of SMEs to internationalize. The hybrid model is better able to provide a holistic picture of the internationalization process through cultural awareness. Cultural awareness factors include skills components in cross-cultural competencies that focus on communication and are fundamental tools in interacting in organizations.

Keywords:

internationalization and cultural awareness

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