Memorable Travel Experience Scale in Community-Based Tourism in Vietnam

International Journal of Economics and Management Studies

© 2021 by SSRG - IJEMS Journal

Volume 8 Issue 9

Year of Publication : 2021

Authors : Huyen Tran

10.14445/23939125/IJEMS-V8I9P105

How to Cite?

Huyen Tran, "Memorable Travel Experience Scale in Community-Based Tourism in Vietnam," SSRG International Journal of Economics and Management Studies, vol. 8,  no. 9, pp. 35-39, 2021. Crossref, https://doi.org/10.14445/23939125/IJEMS-V8I9P105

Abstract:

Kim et al. (2012) developed a valid and reliable measurement scale that will assist in understanding the concept and in improving the effective management of the memorable experience. This scale has been tested in several recent studies and is subject to slight variation in different research contexts. In this study, the author tested the MTEs scale in the context of community tourism in Vietnam on 284 observations. The scale with 24 indicators by Kim et al. and one new indicator was tested by Cronbach's alpha reliability method and the Exploratory Factor Analysis (EFA) method. The results show that all 25 indicators are significant and converged into 7 groups of factors: Hedonism, Novelty, Refreshment, Meaningfulness, Knowledge, Involvement, Local culture.

Keywords:

Community-based tourism, Travel experiences, Memorable travel experiences, MTEs scale, Measurement scale testing.

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