The Magic Hands of Graphic Designers the Linkage for Building Customer Satisfaction and Customer Loyalty: The Ghanaian Perspective

International Journal of Economics and Management Studies

© 2022 by SSRG - IJEMS Journal

Volume 9 Issue 4

Year of Publication : 2022

Authors : George Kankam Jnr

10.14445/23939125/IJEMS-V9I4P104

How to Cite?

George Kankam Jnr, "The Magic Hands of Graphic Designers the Linkage for Building Customer Satisfaction and Customer Loyalty: The Ghanaian Perspective," SSRG International Journal of Economics and Management Studies, vol. 9,  no. 4, pp. 30-36, 2022. Crossref, https://doi.org/10.14445/23939125/IJEMS-V9I4P104

Abstract:

This study explored the magic hands of graphic designers and the linkage for building customer satisfaction and customer loyalty. During the study, a survey approach was adopted. the data for this study were obtained by administering questionnaires to 500 respondents, consisting of 150 active graphic designers and 350 consumers of Voltic mineral water. All 254 were used for the study, of which 159 questionnaires were duly answered and returned (representing a 62.6% return rate). Data were analyzed using SPSS (version 16). the data were analyzed using different statistics such as correction and multiple regression. Using multiple regression indicated that graphic designers significantly influence customer happiness and loyalty. the study uses multiple regression and correction to find significant factors for graphic designers, customer satisfaction, and customer loyalty. These findings support the Distributed Cognition theory, specifically on the explanations advanced under the essence of 3-D preparations of items that can help graphic designers in decision-making, opinion, and inner computation. the results and implications are discussed in detail below. 

Keywords:

Design, Pricing, Customer relationship, Product, Delivering employability skills.

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