FMCG Packaging Strategies: An Exploratory Study

International Journal of Economics and Management Studies

© 2016 by SSRG - IJEMS Journal

Volume 3 Issue 11

Year of Publication : 2016

Authors : Shiv Ranjan, Deepa Sharma

10.14445/23939125/IJEMS-V3I6P110

How to Cite?

Shiv Ranjan, Deepa Sharma, "FMCG Packaging Strategies: An Exploratory Study," SSRG International Journal of Economics and Management Studies, vol. 3,  no. 11, pp. 17-21, 2016. Crossref, https://doi.org/10.14445/23939125/IJEMS-V3I6P110

Abstract:

Generally, Packaging Strategies are the part of marketing strategy in India. The trends show that the consumers are inclined towards the packaging which makes the product economical, easy to handle, easy to store, different from competitors, more stylish and attractive. Main objective of the study is to analyze specific packaging strategies & innovative strategies for rural consumers of personal care products.

Keywords:

Packaging, Packaging strategy, Packaging attribute, Consumer, Sachet.

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