Impact of Social Media Marketing on Consumer Buying Behaviour with Special Reference to Kollam District in Kerala

International Journal of Economics and Management Studies

© 2022 by SSRG - IJEMS Journal

Volume 9 Issue 9

Year of Publication : 2022

Authors : Rini Johnson

10.14445/23939125/IJEMS-V9I9P102

How to Cite?

Rini Johnson, "Impact of Social Media Marketing on Consumer Buying Behaviour with Special Reference to Kollam District in Kerala," SSRG International Journal of Economics and Management Studies, vol. 9,  no. 9, pp. 8-12, 2022. Crossref, https://doi.org/10.14445/23939125/IJEMS-V9I9P102

Abstract:

Social Media Marketing is the method of using social media as a tool to reach a wide range of customers. This method creates a sudden attention of a particular product to a large group of people. Now a day, this mode of marketing has captured a large space than the traditional marketing media. Now people seek followers and subscribers by giving information on social media about purchases of goods and services online without wasting time. Through social media, customers can get information about the company and its products, and at the same time, the company can get information about the customers for their requirements. Marketing through social media can change the perception and purchase behavior of customers.

Keywords:

Consumer perception, Buying behavior, Modern channel and Traditional channel various channels preferred.

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