Analysis of the Effect of Knowledge Creation on Creativity in Craft Industry MSMEs in Bandar Lampung

International Journal of Economics and Management Studies

© 2022 by SSRG - IJEMS Journal

Volume 9 Issue 10

Year of Publication : 2022

Authors : Stevia Permata Sari Sihombing, Ayi Ahadiat, Keumala Hayati

10.14445/23939125/IJEMS-V9I10P103

How to Cite?

Stevia Permata Sari Sihombing, Ayi Ahadiat, Keumala Hayati, "Analysis of the Effect of Knowledge Creation on Creativity in Craft Industry MSMEs in Bandar Lampung," SSRG International Journal of Economics and Management Studies, vol. 9,  no. 10, pp. 15-23, 2022. Crossref, https://doi.org/10.14445/23939125/IJEMS-V9I10P103

Abstract:

Knowledge Creation is generating new insights, ideas, or routines. Creativity is an idea or thought and discovery that brings new or relatively new results that revolve around creative thinking and creative results. Creating new things comes from the imaginative process of self-creation, previous information, and practice, then merging and updating ideas or ideas that have existed before. This research aims to determine the effect of knowledge creation on creativity. The sample in this study amounted to 98 SMEs in the handicraft industry in Bandar Lampung, Indonesia. The data collection method used a questionnaire, and the analysis method of this study used multiple linear regression analysis. The results of this study indicate that socialization, externalization, combination, and internalization affect SMEs' creativity. The SMEs in the craft industry must have quality knowledge to create creativity in business.

Keywords:

Classic assumption test, Creativity, Knowledge creation, Multiple linear regression, Small & medium enterprise.

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